Wednesday, March 17, 2010

How to keep up with consumer demand (and keep them coming back)

Keeping up with your clients (business and residential can be quite the challenge to say the least. Obviously, it is not what you can claim to know in your given profession, it is what you can prove in the capacity of your profession.

The first place to start is knowing who your clientel is and manage to understand their limitations. With technological advancement comes a significant learning curve for all involved. I'll focus a little bit on residential computer services and clients.

It is only fair to note that the vast majority of residential clients aren't computer professionals. That being said, their tech know how depends on you to encourage, explain and teach them how to manage what they have from step 1. As a service provider, I have run into many clients who's primary complaint was lack of benefit received from companies who charge high rates. Be the underdog, be the working mans hero and be more than fair; they'll remember and come back. Advertising doesn't get any better than that!

To teach is to ask; what issues have they run into? What do they want to do with what they have? How do they want to improve? Ask those questions and you'll surely get an earful and that is what you want. Encourage them to feel empowered and they will want to learn. Explain the process while walking them through it and they will practice. Teach them and they will not only stay on top f it, but they will be more than eager to call you when they're ready to advance or even to sheepishly admit that they screwed something up and need your help. They will pay too.

That is the backbone of Caincorp.NETs committment to loyalty. We strive to open and uphold that committment with our patrons and always will. We want to be the working mans hero.

Until next week . . .

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